A well-crafted liquid is without a doubt the anchor of our industry. Take away quality beer and we’re nothing. Next, engagement serves a key role in creating relationships that will keep guests returning to your brewery. However, we often don’t spend enough time going over how to get from Point A to Point B. Sure, making great beer brings people, and once they’re in, put out a great experience, but how can you get new guests through your doors in the first place?
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