Is Star Wars a threat to craft beer? How about your local minor league baseball team? Does the new axe throwing place hurt your crowd? What about that trendy little craft beer bar a few blocks away? Even grocery stores are stepping up their experience game. From the movies to restaurants to any genre of entertainment, everything is an experience in competition with one another. For this analysis, we will use craft beer and the effect of the overwhelming selection of consumer experiences on the industry. “Craft beer” can easily be replaced with any specific business name, product, or service. The challenge is real and the need to create unique, memorable experiences is a must. We are not just in an economy where experience is a differentiator, but an economy where experience is a must.
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