Does the solo guest or larger party spend more money in your taproom? Is your staff offering each group the same level of engagement? How can you use this data to create more memorable and profitable experiences for all?
Read More
You’re in the hospitality business. Relationships, baby. No ifs, ands, or buts about it. You’re peddling experiences.
When we first launched Secret Hopper in 2017, most of us weren’t using the word “experience,” let alone “hospitality.” However, times are changing. You’re not just hoping someone chooses you over the nearby brewery; you want them to choose your taproom over any other social activity.
Read More
Why I spent $80 on strawberries.
$2.19. That’s what my local grocery store is currently charging for a pound of strawberries. This past Sunday, on Mother’s Day, we made a family trip and together picked about 20 pounds. If we had simply gone and cleared out Aldi, I would’ve walked out with a full cart of strawberries for only $44. So, why on Earth would I agree to make the 20-minute drive, do all the picking, and pay nearly double? Experience.
Read More
From a data set including nearly 2000 unique taproom visits, which has removed breweries that don’t distribute, guests are nearly 60% more likely to purchase beer off-premises if they have a high engagement experience at your taproom, vs an experience described as low engagement.
Read More
One of my favorite things to do is find how the little parts of a taproom experience impact the big picture. The value of a bartender offering their name? A tab that’s on average 20 percent higher. The extra spending that results from merely offering a physical menu? A whopping 35 percent bump versus visits without. The effect of encouraging guests to take some beer home? The average guest is 5 times more likely to make the final, added purchase. These seemingly simple touches can transform a guest’s experience from enjoyable to memorable. Equally as important, paying extra attention to the little things can make a guest’s visit more profitable for your brewery.
Read More
Is Star Wars a threat to craft beer? How about your local minor league baseball team? Does the new axe throwing place hurt your crowd? What about that trendy little craft beer bar a few blocks away? Even grocery stores are stepping up their experience game. From the movies to restaurants to any genre of entertainment, everything is an experience in competition with one another. For this analysis, we will use craft beer and the effect of the overwhelming selection of consumer experiences on the industry. “Craft beer” can easily be replaced with any specific business name, product, or service. The challenge is real and the need to create unique, memorable experiences is a must. We are not just in an economy where experience is a differentiator, but an economy where experience is a must.
Read More