Creating more memorable and profitable taproom experiences

Secret Blogger

Posts tagged taproom experience
Seating, Spending, and Service: How the Ordering Experience Impacts Taproom Guest Behavior

Guests come to your taproom for connection. While service is important, true hospitality goes beyond handing someone a pint. QR codes don’t replace staff engagement—in fact, when used alongside strong service, they increase sales. Meet your guests where they are. Give them options. And always, always ask the question.

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How Punk Rock Partnerships Can Inspire Taproom Success

Discover how taproom managers can draw inspiration from punk rock musician Frank Turner's global collaborations to expand their audience. Learn how creative partnerships, community events, and cross-promotion can help your taproom reach new customers and build lasting connections. This article explores unconventional strategies for attracting diverse crowds and fostering a unique experience that encourages repeat visits.

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Monitor These 2 Taproom Metrics Now

Over the years, Secret Hopper has explored taproom data extensively, examining everything from the significance of the initial greeting to how age impacts spending habits. Two consistent themes have emerged in nearly all our studies: the importance of education and engagement. We understand you’re busy and don’t have time to continually review hundreds of data points, share them with your team, and implement training to maximize them. Don’t worry—if you only have time to monitor two metrics, focus on tip percentage and average tab size.

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The Art of Timing: How Speed of Services Influences Taproom Experiences

How does the speed at which a beer is served impact a guest’s taproom experience? Faster isn’t always better. The right level of engagement with guests doesn’t necessarily correspond directly with speed—other factors should also be considered. When a guest chooses to visit your taproom, they do so with intention. Understanding that intention and their goals can help you provide the experience they seek.

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The Hospitality Factor of Taprooms

You’re in the hospitality business. Relationships, baby. No ifs, ands, or buts about it. You’re peddling experiences.

When we first launched Secret Hopper in 2017, most of us weren’t using the word “experience,” let alone “hospitality.” However, times are changing. You’re not just hoping someone chooses you over the nearby brewery; you want them to choose your taproom over any other social activity.

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The Convenience Factor: How Proximity Influences Taproom Visits

Pretend you arrive at the end of your street. Whether you go right or left, you end up at a brewery with a quality atmosphere, quality beer, and quality staff. Everything else being the same, but the brewery to the right is a half mile closer. Where do you end up most often? For me, it’s nearly always to the right.

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Taproom Guests Say "Yes" to Flights

In the past, we have looked at the likelihood of taproom staff encouraging a flight. This study continues with that data and also pairs it with the guests’ actions of ordering one. It’s all about building positive habits. By training your team to regularly encourage flights, you’ll consistently see higher tabs. Sure, it may take a little bit longer, but the effort put into better educating your guests on your offerings will help deepen relationships and contribute to everyone's success.

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Standing Out in a Crowded Market: What Separates Successful Taprooms from the Rest of the Pack

In this webinar, we are joined by Jeremy Carney from Central Coast Analytics to analyze the behaviors that set top-performing taprooms apart. From staff behaviors to design elements, our study will pinpoint the top five habits of successful taprooms and offer insight into how you can implement these strategies in your business.

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Why I Spent $80 on Strawberries

Why I spent $80 on strawberries.

$2.19. That’s what my local grocery store is currently charging for a pound of strawberries. This past Sunday, on Mother’s Day, we made a family trip and together picked about 20 pounds. If we had simply gone and cleared out Aldi, I would’ve walked out with a full cart of strawberries for only $44. So, why on Earth would I agree to make the 20-minute drive, do all the picking, and pay nearly double? Experience.

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Why Beer Flights Matter

Flights SUCK! They’re no fun to pour, can back up your line on a Saturday afternoon, and they take way too long to explain. What a waste of effort and time.

But wait! Is your brewery looking to attract new customers? Does your brewery like helping each guest find the perfect beer? Are you a taproom owner/manager/employee that wants to make more money? 

If you answered “yes” to any of the above questions, then flights may be the answer.

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