She Loved the Taproom Vibe. She Didn’t Return.

A guest recently visited a taproom on a Tuesday night. They liked the beer. They enjoyed the live music. The vibe? Solid. But when asked if they’d return, they said:

“Probably not. There are other nearby breweries that are just as nice.”

Andrew CoplonMarch 31, 2025customer service, customer engagement, taproom staff training, taproom hospitality, taproon vibes, staff training

Seating, Spending, and Service: How the Ordering Experience Impacts Taproom Guest Behavior

Guests come to your taproom for connection. While service is important, true hospitality goes beyond handing someone a pint. QR codes don’t replace staff engagement—in fact, when used alongside strong service, they increase sales. Meet your guests where they are. Give them options. And always, always ask the question.

Andrew CoplonFebruary 5, 2025taproom experience, qr codes, hospitality, taproom hospitality, taproom seating, menus, ordering experience, taproom spending, taproom staff training

WATCH: Proven Strategies to Increase Guest Spending in Your Taproom

Maximize your taproom's revenue by focusing on existing customers! Learn strategies to increase check averages, foster loyalty, boost repeat visits, and upsell effectively. Hear proven tips from taproom experts to create super fans and drive higher revenue per guest. Transform your guest experience and grow your bottom line today!

Andrew CoplonJanuary 15, 2025upsell opportunity, brewery culture, brewery education, hospitality, taproom hospitality, hardywood, bristol brewing, pure project, tapwyse

How Customer Loyalty Can Make You More Money in 2025

An active mailing list, app, or loyalty program is essential for driving revenue and loyalty. Without them, you're leaving money on the table. Success depends on staff engagement—when your team encourages sign-ups and downloads, it leads to higher tabs, better tips, and repeat visits. Secret Hopper helps measure staff performance to turn first-time visitors into loyal fans.

Andrew CoplonJanuary 6, 2025brewery loyalty, brewery technology, brewery app, taproom guests, taproom hospitality, customer loyalty, taproom engagement

Maximizing Guest Engagement: How Time of Day Impacts the Taproom Experience

Guest engagement can make or break the taproom experience, and recent data reveals fascinating trends in how staff interactions vary throughout the week and on weekends. Across all days, engagement peaks during lunchtime, with staff delivering consistently high levels of service to early-day visitors. However, as the day progresses, patterns begin to shift—weekday evenings see engagement drop slightly, while weekends maintain a higher baseline but lean more toward moderate interactions during busy periods. These findings not only highlight when taprooms are excelling but also uncover opportunities to fine-tune strategies, ensuring guests feel valued no matter when they walk through the door.

Andrew CoplonDecember 1, 2024taproom engagement, spending by time of day, taproom food, taproom hospitality, guest engagement, taproom experience