Guests come to your taproom for connection. While service is important, true hospitality goes beyond handing someone a pint. QR codes don’t replace staff engagement—in fact, when used alongside strong service, they increase sales. Meet your guests where they are. Give them options. And always, always ask the question.
Read MoreYou already know we love physical menus. We’ve conducted prior studies that demonstrate the standalone value of physical menus and the benefits of offering this option as part of your overall menu strategy. We are also strong advocates for providing food in taprooms. When someone asked us, 'Are breweries with food more likely to have physical menus?' we knew we had to investigate.
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