The initial greeting and the final goodbye are two of the most impactful moments of any taproom visit. If a guest isn’t acknowledged promptly or made to feel appreciated upon leaving, their likelihood of returning greatly decreases. In a recent study, we analyzed the importance of the greeting. Now, let’s examine the data and strategies for ensuring a successful closing interaction between guests and staff.
Read MoreThere's really not much need to elaborate on the above graphic. Michael Varda, from Craft Beer Advisory Services, nails it. CBAS help breweries understand their customers in every way possible – why they visit, what they want, how to attract new customers, and how to use data to create experiences that keep them coming back.
Read MoreOver the years, Secret Hopper has explored taproom data extensively, examining everything from the significance of the initial greeting to how age impacts spending habits. Two consistent themes have emerged in nearly all our studies: the importance of education and engagement. We understand you’re busy and don’t have time to continually review hundreds of data points, share them with your team, and implement training to maximize them. Don’t worry—if you only have time to monitor two metrics, focus on tip percentage and average tab size.
Read MoreYou’re in the hospitality business. Relationships, baby. No ifs, ands, or buts about it. You’re peddling experiences.
When we first launched Secret Hopper in 2017, most of us weren’t using the word “experience,” let alone “hospitality.” However, times are changing. You’re not just hoping someone chooses you over the nearby brewery; you want them to choose your taproom over any other social activity.
Read MoreThese things might not matter to guests, but they can significantly impact your taproom. Sometimes, subtle aspects can unconsciously enhance a guest’s experience, leading to more memorable visits. Why should you care? When guests have a better experience, they are likely to spend more.
Read MoreIn this webinar, we are joined by Jeremy Carney from Central Coast Analytics to analyze the behaviors that set top-performing taprooms apart. From staff behaviors to design elements, our study will pinpoint the top five habits of successful taprooms and offer insight into how you can implement these strategies in your business.
Read MoreNo one likes drinking alone. And the busier your taproom, the more each guest will spend. In this study, we dive into how the perceived level of busyness correlates to how much guests spend.
Read MoreThere’s no one-size-fits-all approach that guarantees your taproom will be a success. It takes dedication and understanding of multiple facets to create the optimal experiences for both your guests, your staff, and your company as a whole. In this session, we will focus on 3 key resources that can help you in this ongoing quest. From better understanding your financials to crafting customized taproom experiences, we will share opportunities created for industry decision makers to assist you in reaching your goals. We will also highlight the importance of connecting with others, just like you, but in different locations across the country.
Read MoreWhy I spent $80 on strawberries.
$2.19. That’s what my local grocery store is currently charging for a pound of strawberries. This past Sunday, on Mother’s Day, we made a family trip and together picked about 20 pounds. If we had simply gone and cleared out Aldi, I would’ve walked out with a full cart of strawberries for only $44. So, why on Earth would I agree to make the 20-minute drive, do all the picking, and pay nearly double? Experience.
Read MoreIt wasn’t too long ago that “data” was not yet part of our daily taproom vocabulary. However, when making quality beer is a prerequisite, running a strong business can be your advantage. Our panelists will share their expertise and insights into leveraging taproom data to drive business growth, enhance customer experiences, and streamline operations. From analyzing sales trends to motivating your team, this session will explore facets of the taproom (teaser: all of them) where bettering your grasp on data can help your brewery see greater success.
Read MoreEven the best businesses have bad days. It is important that you not only provide your team with the tools to offer engaging taproom visits, but also the strategies to create a world-class experience when things go wrong. They won’t remember the negative. They will have a deeper connection with your brewery because of how they were wowed by your staff.
Read MoreFlights SUCK! They’re no fun to pour, can back up your line on a Saturday afternoon, and they take way too long to explain. What a waste of effort and time.
But wait! Is your brewery looking to attract new customers? Does your brewery like helping each guest find the perfect beer? Are you a taproom owner/manager/employee that wants to make more money?
If you answered “yes” to any of the above questions, then flights may be the answer.
Read MoreThe taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.
Read MoreThe taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.
Read MoreJoin us for a deep dive into flight and to go beer trends from 2018 to 2022.
Read MoreBeginning a taproom visit with a “hello” and ending it with “thank you'“ can increase how much a guest spends and help build deeper relationships.
Read MoreWhen working with breweries nationwide, we collect data that helps better the level of service and build more meaningful connections. Through this, we wanted to see what the top contributing factors to experiences where taproom staff truly wow the guest. Upon analyzing these high engagement experiences, we discovered 5 behaviors that are found in over 96% of the these visits.
Read MoreEminem may not have known it, but he was onto something. Introducing yourself to your audience goes a long way and can help build deeper connections. Not only does it have the potential to propel you to a (controversially) successful career writing hit songs like “Lose Yourself” and “Without Me,” but offering your name will put you on the path to higher tabs, greater tips, and a busier taproom.
Read MoreJoin us for an interactive workshop designed to help you generate new and creative events to host in your taproom.
Read MoreYour taproom staff should also be going beyond what’s expected by the guest. And it should be more than an encore. Encores are the expected hit song. Your staffs’ final act of hospitality can’t be expected.
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