Creating more memorable and profitable taproom experiences

Secret Blogger

Posts tagged hospitality
Seating, Spending, and Service: How the Ordering Experience Impacts Taproom Guest Behavior

Guests come to your taproom for connection. While service is important, true hospitality goes beyond handing someone a pint. QR codes don’t replace staff engagement—in fact, when used alongside strong service, they increase sales. Meet your guests where they are. Give them options. And always, always ask the question.

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What Taproom Guests Want in 2025

As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.

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WATCH: Proven Strategies to Increase Guest Spending in Your Taproom

Maximize your taproom's revenue by focusing on existing customers! Learn strategies to increase check averages, foster loyalty, boost repeat visits, and upsell effectively. Hear proven tips from taproom experts to create super fans and drive higher revenue per guest. Transform your guest experience and grow your bottom line today!

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Setting Your Taproom Apart from the Rest

There's really not much need to elaborate on the above graphic. Michael Varda, from Craft Beer Advisory Services, nails it. CBAS help breweries understand their customers in every way possible – why they visit, what they want, how to attract new customers, and how to use data to create experiences that keep them coming back.

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Monitor These 2 Taproom Metrics Now

Over the years, Secret Hopper has explored taproom data extensively, examining everything from the significance of the initial greeting to how age impacts spending habits. Two consistent themes have emerged in nearly all our studies: the importance of education and engagement. We understand you’re busy and don’t have time to continually review hundreds of data points, share them with your team, and implement training to maximize them. Don’t worry—if you only have time to monitor two metrics, focus on tip percentage and average tab size.

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The Hospitality Factor of Taprooms

You’re in the hospitality business. Relationships, baby. No ifs, ands, or buts about it. You’re peddling experiences.

When we first launched Secret Hopper in 2017, most of us weren’t using the word “experience,” let alone “hospitality.” However, times are changing. You’re not just hoping someone chooses you over the nearby brewery; you want them to choose your taproom over any other social activity.

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Standing Out in a Crowded Market: What Separates Successful Taprooms from the Rest of the Pack

In this webinar, we are joined by Jeremy Carney from Central Coast Analytics to analyze the behaviors that set top-performing taprooms apart. From staff behaviors to design elements, our study will pinpoint the top five habits of successful taprooms and offer insight into how you can implement these strategies in your business.

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3 Resources to see Greater Taproom Success

There’s no one-size-fits-all approach that guarantees your taproom will be a success. It takes dedication and understanding of multiple facets to create the optimal experiences for both your guests, your staff, and your company as a whole. In this session, we will focus on 3 key resources that can help you in this ongoing quest. From better understanding your financials to crafting customized taproom experiences, we will share opportunities created for industry decision makers to assist you in reaching your goals. We will also highlight the importance of connecting with others, just like you, but in different locations across the country.

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Why I Spent $80 on Strawberries

Why I spent $80 on strawberries.

$2.19. That’s what my local grocery store is currently charging for a pound of strawberries. This past Sunday, on Mother’s Day, we made a family trip and together picked about 20 pounds. If we had simply gone and cleared out Aldi, I would’ve walked out with a full cart of strawberries for only $44. So, why on Earth would I agree to make the 20-minute drive, do all the picking, and pay nearly double? Experience.

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The Power of Taproom Data

It wasn’t too long ago that “data” was not yet part of our daily taproom vocabulary. However, when making quality beer is a prerequisite, running a strong business can be your advantage. Our panelists will share their expertise and insights into leveraging taproom data to drive business growth, enhance customer experiences, and streamline operations. From analyzing sales trends to motivating your team, this session will explore facets of the taproom (teaser: all of them) where bettering your grasp on data can help your brewery see greater success.

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Taking a Bad Taproom Experience and Making it Awesome

Even the best businesses have bad days. It is important that you not only provide your team with the tools to offer engaging taproom visits, but also the strategies to create a world-class experience when things go wrong. They won’t remember the negative. They will have a deeper connection with your brewery because of how they were wowed by your staff.

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Why Beer Flights Matter

Flights SUCK! They’re no fun to pour, can back up your line on a Saturday afternoon, and they take way too long to explain. What a waste of effort and time.

But wait! Is your brewery looking to attract new customers? Does your brewery like helping each guest find the perfect beer? Are you a taproom owner/manager/employee that wants to make more money? 

If you answered “yes” to any of the above questions, then flights may be the answer.

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What Taproom Guests Want in 2024

The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.

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What Taproom Guests Want in 2024

The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.

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