You’re no longer in the beer business. For most of us, if your mentality is still just 'sell more beer,' then you’re falling behind. If you shift to a growth mindset focused on discovering your next differentiator, which may be experiential, you could have a chance to buck the trends and stand out. Be maniacal.
Read MoreThe taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.
Read MoreThere’s no need to state the crippling effect of COVID-19, we’ve all felt it. But in a time of uncertainty, we all must turn to innovation for hope. The craft brewing industry has had to completely pivot. Several breweries have begun shipping nationwide. Many are offering delivery, and nearly all breweries are encouraging curbside pickup.
From this crisis, the importance of having strong business acumen has risen even further to the forefront. No longer can you merely make quality beer. No longer can you merely put out a memorable taproom experience. You must now find unique ways to reach, engage, and deliver to your audience. Once we survive the current situation, those breweries that continue to invest in the business side of their operation will once again prosper and grow.
Here is a list of strategies your brewery should employ to maximize your guests’ “new normal” experience and your revenue during this tough time.
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