Reasons to return. That’s what it’s all about you. You don’t just want a guest to visit your taproom, then spend the next year visiting the others in your area. The ultimate goal is to get them in, wow them, and have them already craving their next visit. Despite the growing importance of events for taprooms, there is still room for improvement in how businesses promote them.
Read MoreConsumerPulse and Secret Hopper provide you with the opportunity to more effectively access and assess how your taproom is performing. By adding data to your toolkit, you can maximize unique aspects of the experience, continually monitor the quality of your taproom, and better understand your guests to keep them coming back and spending more.
Read MoreThe initial greeting and the final goodbye are two of the most impactful moments of any taproom visit. If a guest isn’t acknowledged promptly or made to feel appreciated upon leaving, their likelihood of returning greatly decreases. In a recent study, we analyzed the importance of the greeting. Now, let’s examine the data and strategies for ensuring a successful closing interaction between guests and staff.
Read MoreIn today’s craft beverage landscape, success isn’t just about expanding your audience; it's also about maximizing the value of your current customers. By encouraging higher tabs, generating bigger tips, and increasing visit frequency, your staff are your greatest assets. They have the ability to elevate a taproom visit from average to exceptional. One of the first steps your staff can take to create a memorable experience is by greeting guests.
Read MoreThere's really not much need to elaborate on the above graphic. Michael Varda, from Craft Beer Advisory Services, nails it. CBAS help breweries understand their customers in every way possible – why they visit, what they want, how to attract new customers, and how to use data to create experiences that keep them coming back.
Read MoreYou’re no longer in the beer business. For most of us, if your mentality is still just 'sell more beer,' then you’re falling behind. If you shift to a growth mindset focused on discovering your next differentiator, which may be experiential, you could have a chance to buck the trends and stand out. Be maniacal.
Read MorePretend you arrive at the end of your street. Whether you go right or left, you end up at a brewery with a quality atmosphere, quality beer, and quality staff. Everything else being the same, but the brewery to the right is a half mile closer. Where do you end up most often? For me, it’s nearly always to the right.
Read MoreIn the past, we have looked at the likelihood of taproom staff encouraging a flight. This study continues with that data and also pairs it with the guests’ actions of ordering one. It’s all about building positive habits. By training your team to regularly encourage flights, you’ll consistently see higher tabs. Sure, it may take a little bit longer, but the effort put into better educating your guests on your offerings will help deepen relationships and contribute to everyone's success.
Read MoreIn this webinar, we are joined by Jeremy Carney from Central Coast Analytics to analyze the behaviors that set top-performing taprooms apart. From staff behaviors to design elements, our study will pinpoint the top five habits of successful taprooms and offer insight into how you can implement these strategies in your business.
Read MoreNo one likes drinking alone. And the busier your taproom, the more each guest will spend. In this study, we dive into how the perceived level of busyness correlates to how much guests spend.
Read MoreWhen guests plan out their next taproom visit, it’s not just about pleasing the beer nerd. It’s about attracting and maintaining the attention of everyone from that beer nerd to everyone else in their party. This may include the 4-year-old they’re bringing along, the guest who doesn’t drink beer, and the customer just looking for a bite to eat. Because of this, the taproom guest is much more intentional when choosing where to visit. When you’re able to please all these demographics, you unlock the potential for a greater audience, that will spend more time and ultimately more money.
Read MoreEven the best businesses have bad days. It is important that you not only provide your team with the tools to offer engaging taproom visits, but also the strategies to create a world-class experience when things go wrong. They won’t remember the negative. They will have a deeper connection with your brewery because of how they were wowed by your staff.
Read MoreWe’re all guilty of it. Signing up for loyalty/reward program or mailing list just to get a little discount. 10% off your first purchase, free shipping, perhaps a free cookie when you buy your next coffee. Some of the largest brands in the world have successfully found the right offers to get us to share our contact information. While many consumers will quickly unsubscribe, the company gets their foot in the door and now has easier access to these potential customers. The exact value varies, but hospitality businesses consistently flaunt greater per visit revenue and more frequent visits from these engaged guests. But despite the customer’s willingness to offer up their email address, are breweries getting better at grabbing it?
Read MoreJoin us for a deep dive into flight and to go beer trends from 2018 to 2022.
Read MoreGeneric as it is, the aphorism, "a rising tide lifts all boats" is a proven economic concept. And it applies to beer and your taproom. The more memorable experiences that breweries in your area create, the better it will be for your beer community as a whole.
Read MoreFlights. Your staff probably has a love/hate relationship with them. Your favorite thing to pour on a busy Saturday? Doubtful. A strong way to build a connection with a guest and discover what’s right for them? Absolutely.
Read MoreWhen working with breweries nationwide, we collect data that helps better the level of service and build more meaningful connections. Through this, we wanted to see what the top contributing factors to experiences where taproom staff truly wow the guest. Upon analyzing these high engagement experiences, we discovered 5 behaviors that are found in over 96% of the these visits.
Read MoreJoin us for an interactive workshop designed to help you generate new and creative events to host in your taproom.
Read MoreCreating world-class taproom experiences is at the intersection of quality beer, engaging staff, and a memorable atmosphere. Food is one of the many options you should consider when looking to elevate your atmosphere.
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