In the past, we have looked at the likelihood of taproom staff encouraging a flight. This study continues with that data and also pairs it with the guests’ actions of ordering one. It’s all about building positive habits. By training your team to regularly encourage flights, you’ll consistently see higher tabs. Sure, it may take a little bit longer, but the effort put into better educating your guests on your offerings will help deepen relationships and contribute to everyone's success.
Read More