In the past, we have looked at the likelihood of taproom staff encouraging a flight. This study continues with that data and also pairs it with the guests’ actions of ordering one. It’s all about building positive habits. By training your team to regularly encourage flights, you’ll consistently see higher tabs. Sure, it may take a little bit longer, but the effort put into better educating your guests on your offerings will help deepen relationships and contribute to everyone's success.

Why Beer Flights Matter

Flights SUCK! They’re no fun to pour, can back up your line on a Saturday afternoon, and they take way too long to explain. What a waste of effort and time.

But wait! Is your brewery looking to attract new customers? Does your brewery like helping each guest find the perfect beer? Are you a taproom owner/manager/employee that wants to make more money?

If you answered “yes” to any of the above questions, then flights may be the answer.

Secret Blogger