When are Millennials going out to breweries and how can we use this information to better market to them?
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Flights SUCK! They’re no fun to pour, can back up your line on a Saturday afternoon, and they take way too long to explain. What a waste of effort and time.
But wait! Is your brewery looking to attract new customers? Does your brewery like helping each guest find the perfect beer? Are you a taproom owner/manager/employee that wants to make more money?
If you answered “yes” to any of the above questions, then flights may be the answer.
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In 2024, it seems I can’t escape conversations on how taprooms can attract new audiences. No longer can a brewery survive off the consumption habits of your stereotypical beer nerd, but rather, they must now appeal to greater demographics, with changing preferences. So, why should your brewery go forth on a quest to get new and different butts in seats? Money.
Well, money, and your desire to not only create more profitable experiences, but also give new audiences a reason to return.
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