According to a February 2025 Craft Beer Professionals poll, 26% of breweries operate their own kitchen. Coming in close behind, 22% rely on food trucks, while another 22% offer guests a menu of basic snacks (i.e. “would you like a bag of chips?”). No matter the approach, one thing is clear—offering food at your brewery takes effort, but it leads to higher tabs, longer visits, and more reasons for guests to return.
Read MoreAs we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.
Read MoreConsumerPulse and Secret Hopper provide you with the opportunity to more effectively access and assess how your taproom is performing. By adding data to your toolkit, you can maximize unique aspects of the experience, continually monitor the quality of your taproom, and better understand your guests to keep them coming back and spending more.
Read MoreWhen are Gen Xers and Boomers going out to breweries and how can we use this information to better market to them?
Read MoreWhen are Millennials going out to breweries and how can we use this information to better market to them?
Read MoreIn 2024, it seems I can’t escape conversations on how taprooms can attract new audiences. No longer can a brewery survive off the consumption habits of your stereotypical beer nerd, but rather, they must now appeal to greater demographics, with changing preferences. So, why should your brewery go forth on a quest to get new and different butts in seats? Money.
Well, money, and your desire to not only create more profitable experiences, but also give new audiences a reason to return.
Read MoreThe taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.
Read MoreThe taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.
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