What Taproom Guests Want in 2025

As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.

Attendees will:

• Discover data-backed insights into the shifting expectations of taproom guests and what will keep them loyal in 2025.

• Learn innovative strategies for adapting to new consumer demands, from beer styles to non-beer offerings, and everything in between.

• Walk away with actionable tactics to enhance customer experiences, increase profitability, and stand out in a competitive market.

We are excited to be joined by:

-Elise Strupp (Eagle Park Brewing & Distilling)

-Justin Wiener (MadTree Brewing)

-Michele Hanson (Tradition Brewing Company)

-Tom Paynter (No Label Brewing Company)

This session was featured on Craft Beer Professionals on January 29, 2025.