There's really not much need to elaborate on the above graphic. Michael Varda, from Craft Beer Advisory Services, nails it. CBAS help breweries understand their customers in every way possible – why they visit, what they want, how to attract new customers, and how to use data to create experiences that keep them coming back.
Read MoreGuests aren’t tipping more because of your beer. It’s the human interaction. Your taproom staff can make or break a guest’s experience, and as an owner or manager, you play a critical role in shaping your staff’s work environment. Here are 5 easy-to-implement techniques you can train your team on to help them earn more tips.
Read MoreIt’s important to provide your team with a roadmap. As owners and managers, there are likely certain ways you’d prefer specific situations to be handled. Consider cataloging these in your handbook. Don’t just write them down, LEAD. BY. EXAMPLE. Walk through unique scenarios with your team on a monthly basis. Roleplaying can be particularly helpful. Additionally, rapid-fire questioning, where you ask staff how they’d handle various situations, may help them prepare to think quickly. Ultimately, it’s valuable for your team to understand the order of operations for common occurrences when following a playbook, and to have the skills to act off-script, improvise, and make strong decisions.
Read MoreYou’re no longer in the beer business. For most of us, if your mentality is still just 'sell more beer,' then you’re falling behind. If you shift to a growth mindset focused on discovering your next differentiator, which may be experiential, you could have a chance to buck the trends and stand out. Be maniacal.
Read MoreThese things might not matter to guests, but they can significantly impact your taproom. Sometimes, subtle aspects can unconsciously enhance a guest’s experience, leading to more memorable visits. Why should you care? When guests have a better experience, they are likely to spend more.
Read MoreIn this webinar, we are joined by Jeremy Carney from Central Coast Analytics to analyze the behaviors that set top-performing taprooms apart. From staff behaviors to design elements, our study will pinpoint the top five habits of successful taprooms and offer insight into how you can implement these strategies in your business.
Read MoreThere’s no one-size-fits-all approach that guarantees your taproom will be a success. It takes dedication and understanding of multiple facets to create the optimal experiences for both your guests, your staff, and your company as a whole. In this session, we will focus on 3 key resources that can help you in this ongoing quest. From better understanding your financials to crafting customized taproom experiences, we will share opportunities created for industry decision makers to assist you in reaching your goals. We will also highlight the importance of connecting with others, just like you, but in different locations across the country.
Read MoreIt wasn’t too long ago that “data” was not yet part of our daily taproom vocabulary. However, when making quality beer is a prerequisite, running a strong business can be your advantage. Our panelists will share their expertise and insights into leveraging taproom data to drive business growth, enhance customer experiences, and streamline operations. From analyzing sales trends to motivating your team, this session will explore facets of the taproom (teaser: all of them) where bettering your grasp on data can help your brewery see greater success.
Read MoreEven the best businesses have bad days. It is important that you not only provide your team with the tools to offer engaging taproom visits, but also the strategies to create a world-class experience when things go wrong. They won’t remember the negative. They will have a deeper connection with your brewery because of how they were wowed by your staff.
Read MoreIn 2024, it seems I can’t escape conversations on how taprooms can attract new audiences. No longer can a brewery survive off the consumption habits of your stereotypical beer nerd, but rather, they must now appeal to greater demographics, with changing preferences. So, why should your brewery go forth on a quest to get new and different butts in seats? Money.
Well, money, and your desire to not only create more profitable experiences, but also give new audiences a reason to return.
Read MoreThe taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.
Read MoreThe taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.
Read MoreIt’s been 5 years since we first analyzed data on the impact of encouraging beer to go in taprooms. In 2018, we discovered that taproom staff were encouraging beer to go on 19% of visits. When they did not suggest it to a guest, the customer only made a to go purchase on their own 9% of the time. However, when staff did suggest it, the guest made the additional purchase 49% of the time. A guest was also an astonishing 408% more likely to purchase to go when asked vs visits when they were not asked. So, in 2023, what progress have we made with to go beer?
Read MoreGeneric as it is, the aphorism, "a rising tide lifts all boats" is a proven economic concept. And it applies to beer and your taproom. The more memorable experiences that breweries in your area create, the better it will be for your beer community as a whole.
Read MoreFlights. Your staff probably has a love/hate relationship with them. Your favorite thing to pour on a busy Saturday? Doubtful. A strong way to build a connection with a guest and discover what’s right for them? Absolutely.
Read MoreMore and more we are seeing breweries consider not plans to be the next big regional or national player, but chart a path that includes expanding their presence into other communities. With this growth, comes the need to maintain the same high level of quality and experience across locations. As a follow up to Tips to Maintain Consistency Across Multiple Taprooms, we will hear from several breweries on the strategies that have been most successful as they grow.
Read MoreI'm guilty of it, too. Host a to go beer competition. Reward a team member with the highest tip percentage. Offer a prize to the person that does ABC or XYZ. Often, we focus on rewards, recognition, and opportunity as prime motivators. But how about using progress?
Read MoreCreating world-class taproom experiences is at the intersection of quality beer, engaging staff, and a memorable atmosphere. Food is one of the many options you should consider when looking to elevate your atmosphere.
Read MoreYour taproom staff should also be going beyond what’s expected by the guest. And it should be more than an encore. Encores are the expected hit song. Your staffs’ final act of hospitality can’t be expected.
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