Learn how leading breweries are using Secret Hopper taproom data to see greater success.
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Over the years, Secret Hopper has explored taproom data extensively, examining everything from the significance of the initial greeting to how age impacts spending habits. Two consistent themes have emerged in nearly all our studies: the importance of education and engagement. We understand you’re busy and don’t have time to continually review hundreds of data points, share them with your team, and implement training to maximize them. Don’t worry—if you only have time to monitor two metrics, focus on tip percentage and average tab size.
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These things might not matter to guests, but they can significantly impact your taproom. Sometimes, subtle aspects can unconsciously enhance a guest’s experience, leading to more memorable visits. Why should you care? When guests have a better experience, they are likely to spend more.
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In this webinar, we are joined by Jeremy Carney from Central Coast Analytics to analyze the behaviors that set top-performing taprooms apart. From staff behaviors to design elements, our study will pinpoint the top five habits of successful taprooms and offer insight into how you can implement these strategies in your business.
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There’s no one-size-fits-all approach that guarantees your taproom will be a success. It takes dedication and understanding of multiple facets to create the optimal experiences for both your guests, your staff, and your company as a whole. In this session, we will focus on 3 key resources that can help you in this ongoing quest. From better understanding your financials to crafting customized taproom experiences, we will share opportunities created for industry decision makers to assist you in reaching your goals. We will also highlight the importance of connecting with others, just like you, but in different locations across the country.
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It wasn’t too long ago that “data” was not yet part of our daily taproom vocabulary. However, when making quality beer is a prerequisite, running a strong business can be your advantage. Our panelists will share their expertise and insights into leveraging taproom data to drive business growth, enhance customer experiences, and streamline operations. From analyzing sales trends to motivating your team, this session will explore facets of the taproom (teaser: all of them) where bettering your grasp on data can help your brewery see greater success.
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The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.
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It’s been 5 years since we first analyzed data on the impact of encouraging beer to go in taprooms. In 2018, we discovered that taproom staff were encouraging beer to go on 19% of visits. When they did not suggest it to a guest, the customer only made a to go purchase on their own 9% of the time. However, when staff did suggest it, the guest made the additional purchase 49% of the time. A guest was also an astonishing 408% more likely to purchase to go when asked vs visits when they were not asked. So, in 2023, what progress have we made with to go beer?
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