Over the years, Secret Hopper has explored taproom data extensively, examining everything from the significance of the initial greeting to how age impacts spending habits. Two consistent themes have emerged in nearly all our studies: the importance of education and engagement. We understand you’re busy and don’t have time to continually review hundreds of data points, share them with your team, and implement training to maximize them. Don’t worry—if you only have time to monitor two metrics, focus on tip percentage and average tab size.

Andrew CoplonSeptember 12, 2024taproom data, KPIs, taproom experience, engagement, education, hospitality, taproom success

Should Your Taproom Offer Flights?

As the world starts to get ready for the new-new normal, you may ask yourself, should I be offering flights? The answer? If you feel comfortable with it, yes.

Why? Guests spend 25% more on visits when your staff suggest a flight.

There is both the financial and relationship value in offering flights.

We’re in the relationship business. Take the time to invest in your guests.

Are you back to offering flights?

Andrew CoplonJune 2, 2021craft beer, taproom, customer service, customer experience, flights, education, engagement

Secret Blogger