Guest engagement can make or break the taproom experience, and recent data reveals fascinating trends in how staff interactions vary throughout the week and on weekends. Across all days, engagement peaks during lunchtime, with staff delivering consistently high levels of service to early-day visitors. However, as the day progresses, patterns begin to shift—weekday evenings see engagement drop slightly, while weekends maintain a higher baseline but lean more toward moderate interactions during busy periods. These findings not only highlight when taprooms are excelling but also uncover opportunities to fine-tune strategies, ensuring guests feel valued no matter when they walk through the door.
Read MoreLearn how leading breweries are using Secret Hopper taproom data to see greater success.
Read MoreThe initial greeting and the final goodbye are two of the most impactful moments of any taproom visit. If a guest isn’t acknowledged promptly or made to feel appreciated upon leaving, their likelihood of returning greatly decreases. In a recent study, we analyzed the importance of the greeting. Now, let’s examine the data and strategies for ensuring a successful closing interaction between guests and staff.
Read MoreIn today’s craft beverage landscape, success isn’t just about expanding your audience; it's also about maximizing the value of your current customers. By encouraging higher tabs, generating bigger tips, and increasing visit frequency, your staff are your greatest assets. They have the ability to elevate a taproom visit from average to exceptional. One of the first steps your staff can take to create a memorable experience is by greeting guests.
Read MoreDoes the solo guest or larger party spend more money in your taproom? Is your staff offering each group the same level of engagement? How can you use this data to create more memorable and profitable experiences for all?
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