What Taproom Guests Want in 2025

As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.

Andrew CoplonJanuary 29, 2025taproom, taproom trends, hospitality, staff engagement, taproom events, taproom training

Thank Your Taproom Guests

The initial greeting and the final goodbye are two of the most impactful moments of any taproom visit. If a guest isn’t acknowledged promptly or made to feel appreciated upon leaving, their likelihood of returning greatly decreases. In a recent study, we analyzed the importance of the greeting. Now, let’s examine the data and strategies for ensuring a successful closing interaction between guests and staff.

Andrew CoplonOctober 31, 2024customer experience, hospitality, taproom training, customer service, taproom engagement

It Starts with a Hello: The Crucial Role of a Timely Greeting in the Taproom

In today’s craft beverage landscape, success isn’t just about expanding your audience; it's also about maximizing the value of your current customers. By encouraging higher tabs, generating bigger tips, and increasing visit frequency, your staff are your greatest assets. They have the ability to elevate a taproom visit from average to exceptional. One of the first steps your staff can take to create a memorable experience is by greeting guests.

Andrew CoplonOctober 15, 2024taproom training, taproom engagement, customer experience, staff training

Riding to Success: What Balance Bikes Teach Us About Efficiency in Taprooms

By understanding your taproom processes and identifying areas where you can make them more efficient.

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