In 2024, it seems I can’t escape conversations on how taprooms can attract new audiences. No longer can a brewery survive off the consumption habits of your stereotypical beer nerd, but rather, they must now appeal to greater demographics, with changing preferences. So, why should your brewery go forth on a quest to get new and different butts in seats? Money.
Well, money, and your desire to not only create more profitable experiences, but also give new audiences a reason to return.
Read More2024 Taproom Staff Motivation Metrics
Read MoreA menu is a vital educational tool in your taproom and has the power to increase customer spending.
Read MoreWe’ve conducted studies analyzing spending habits by age and gender. Remember that women spend slightly more than men? And 41 to 45-year olds spend the most. But what impact does the size of a party have on the amount a guest spends while visiting a brewery?
Read MoreIt should never be taken for granted that your tasting room is the epicenter of your brand. Whether your staff is serving a first-time guest, or a frequent visitor, their visit is not only impacted by the quality of your beer, but also the quality of their experience. With so many great drinking establishments readily available, you should strive that your guests enjoy their visit at your brewery, but also crave your beer when not there.
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