Craft beer today is arguably just as much about branding as it is producing a high-quality product. Because of this, your brewery should aim to remain in your guests’ minds long after they take the last sip. This can be done via social media, mailing lists, and even encouraging your customers to proudly leave with a collection of bottles, cans, crowlers, and growlers. But don’t forget the merch.
Steve and Scott Schmidt of Promote The Brew are experts in helping breweries get the most of their merchandising. Here are 5 tips to maximize your merchandise sales.
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