10 Seasonal Brewery Swag Items You Should Be Carrying

It’s the holiday season, and in the true spirit of 2020, it’s necessary to think outside the box about the merchandise items you plan to offer your loyal fans. Brewery guests nationwide are already being more intentional when planning which taproom to visit and will be just as selective when considering if they will purchase additional Winter merch. You need to not only WOW them with your fantastic beers and customer experience, but also offer them a lineup of a seasonal swag they can’t say “no” to. We’re not talking your standard hats and hoodies. Think of that mind-blowing gift you opened on the holidays when you were 10. Yea, that kind of gift.

Andrew CoplonNovember 23, 2020craft beer, merch, merchandise, swag, taproom, brewery, seasonal, holidays

5 Tips to Create a Better Taproom Merch Display

Craft beer today is arguably just as much about branding as it is producing a high-quality product. Because of this, your brewery should aim to remain in your guests’ minds long after they take the last sip. This can be done via social media, mailing lists, and even encouraging your customers to proudly leave with a collection of bottles, cans, crowlers, and growlers. But don’t forget the merch.

Steve and Scott Schmidt of Promote The Brew are experts in helping breweries get the most of their merchandising. Here are 5 tips to maximize your merchandise sales.

Andrew CoplonMarch 8, 2020merch, swag, merchandise, brewery, craft beer, Promote The Brew, Market The Brew, Secret Hopper

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