Beer quality matters. No longer can a brewery just make decent beer and expect to survive long term. While Untappd may be a great way to log your beer history, it is not a reliable data point to compare beer quality or a valuable predictor to how profitable a brewery will be. Beer quality is merely just one piece of the pie. Stop worrying about Untappd ratings and focus on what really matters – making craft beer memories that make guests crave to return. This is how to survive.
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