Spiderman, Marvin the Martian, Ghostface from Scream. What do they all have in common? You can’t fully see their faces, yet somehow, they manage to pump a little joy (or fear!) into our lives. They are able to create emotion without using their mouths. COVID-19 has changed the way we experience beer. No longer can we easily and safely interact with strangers, customers, friends, and family - a huge part of the community created in a taproom. No longer can a bartender flash a quick smile as a welcoming gesture or a subtle way to thank a guest.
The smile is near impossible to replace; however, we will discuss methods you can use to recreate the power of a friendly face. So how can we make up for the feelings that the smile creates? We can do this by utilizing your ability to heighten your guests’ five senses.
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