Social distancing. Masks. Contact-free. These are all buzzwords defining the current taproom experience.
Most states still have restrictions on capacity. Others have limited individual party sizes. Effectively, all these regulations have reduced the number of guests that can visit and therefore have reduced your taproom revenue.
While keeping our distance has become the norm in 2020, everyone who chooses to visit your taproom for on-premise consumption is accepting that some sort of interaction will occur. Even during the shortest, COVID-era encounter, you have the ability to build connections with your guests (see the 30 Second Conversation). In this article, we will show the financial value of engaging at a high level and why it is vital even more so during a pandemic.
A few extra bucks from each visit could be the difference between closure and survival.
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