It should never be taken for granted that your tasting room is the epicenter of your brand. Whether your staff is serving a first-time guest, or a frequent visitor, their visit is not only impacted by the quality of your beer, but also the quality of their experience. With so many great drinking establishments readily available, you should strive that your guests enjoy their visit at your brewery, but also crave your beer when not there.
Read MoreThrough research collected through Secret Hopper, based on 5064 non-paid brewery visits, we discovered that brewery staff ask guests if they would like to purchase to go beer 18.6 percent of the time. When staff doesn’t ask this question, guests only purchase to go 9 percent of the time – this constitutes a purchase they decided to make on their own. When staff do ask this question, guests purchase beer to go 49.1 percent of the time.
Read MoreEngagement is an essential factor in maximizing your guests’ experiences. Staff have a greater opportunity to build this relationship during slower times; however, even during the busiest shifts, a bartender or server can create a memorable connection with your guests. Here is a formula to maximize engagement during these times.
Read MoreWhen Sam at Crafting A Strategy first posed the question about the role taproom staff members’ clothing plays in a guest’s experience, I simply thought that the matter was a mere decision made by the brewery owner based on the atmosphere they are looking to create. While this is ultimately still true, your staffs’ attire affects not only the minds of your guests, but also those behind your bar wearing that required, or lack thereof, uniform.
Read MoreIt's tough to find quality workers, and once you do, it’s even tougher to find brewery staff as passionate as you are. However, if you are able to make strong hires and build a positive company culture, you are well on your way to building an army of advocates for your brand. Here are 10 strategies you can use to motivate your brewery staff to get them on your level, create a more enjoyable workplace, and to ultimately make your business even more successful.
Read MoreIn December 2018, we put out a list of unique observations made by our Secret Hoppers visiting breweries coast to coast. We’re back for round two! Secret Hopper is helping 250+ breweries monitor their tasting rooms, increase in-house revenues, create more repeat customers, and find new ways to differentiate as the craft beer industry continues to climb past 7400, and here are a few more observations our shoppers have made.
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