Your taproom is an experience. In a country with nearly 10,000 breweries, and growing competition for the consumers’ dollars, you can’t just be generic. You need to be the sound of a human pressing down on keys.
Read More
As brewery owners and managers, you were forced to find new ways to engage with your guests to maintain their relationships (and ultimately their dollar). You never stopped being experts at talking to strangers. Nothing against you, but your interactions with guests are only a small portion of the interactions taking place at your taproom. The more spontaneous and organic encounters are those happening between your guests. You were interacting out of necessity.
It was unnecessary interactions that weren’t happening.
How is your brewery re-facilitating connections between guests?
Read More